LINE Thailand has launched a new service, “LINE GIFT,” which enhances chat conversations by creating a culture of e-Gifting that is accessible in daily life, turning every message into a moment of giving that reflects genuine feelings in a modern and user-friendly way. This is based on the concept of “Every Feeling, Clearer than Ever,” which believes that some feelings cannot be conveyed through text alone. LINE GIFT thus becomes a new tool for users to express their sincere feelings clearly and profoundly. This marks another significant step in expanding LINE's role from a chat application to a Life Platform that not only connects people through messages but also creates new value in the relationships of all user groups.

LINE GIFT is born from an understanding of Thai users' behavior, who prioritize expressing feelings in daily life over waiting for special occasions. Gifting has thus become a new form of communication that naturally reflects care, gratitude, or encouragement, especially among working individuals aged 26-35, who are the primary target group with spending potential, play roles in various relationships, and are accustomed to a gifting culture deeply intertwined with Thai lifestyle. However, good intentions in gifting often stumble due to limitations that should not exist in the digital age, such as hesitation in choosing gifts, the rush of daily life, reluctance to ask for addresses, or distance constraints. LINE GIFT is designed to overcome these limitations and add new meaning to gifting in the online world with a simple, intuitive experience that aligns with how Thais use LINE in their daily lives.

Jirath Wattanakarin, Head of LINE GIFT, stated, "From our user behavior survey, we found that Thais value gifting to create positive feelings, with nearly 90% of gifting occurring from 'little moments' in daily life. Thais want to share good feelings, whether it’s to say thank you, express longing, or offer encouragement. The concept of 'Every Feeling, Clearer than Ever' thus addresses the true needs of Thais, who sometimes feel that text alone is insufficient to convey the deep feelings they wish to share. In an era where LINE is a crucial part of daily communication for Thais, we believe that LINE GIFT will elevate the way feelings are shared, encouraging users to express themselves naturally through gifts and transforming chat conversations into genuine channels of meaning."

LINE GIFT is now available, allowing users to choose gifts from well-known brands, covering everything from food and beverage brands to lifestyle brands such as Starbucks, Central Department Store, Robinson, TOPS, leading shopping centers under The Mall Group, Dairy Queen, Swensen’s, Burger King, Bonchon, After You, Loft, Let’s Relax, LINE MAN, and many more. Gifts can be sent instantly via LINE chat by attaching an e-Voucher or choosing to have gifts delivered to the recipient's home without needing their address, enhancing the personal touch with a card or message. Users can utilize the “Wishlist” feature to let recipients specify what they want in advance and “Scheduled Send” to ensure they don’t miss important occasions like birthdays or anniversaries. LINE GIFT is thus not just about giving gifts; it’s about enriching conversations with good feelings that can happen every day, as easy as typing a chat but more powerful.

The launch of LINE GIFT reflects LINE Thailand's vision to elevate the platform from a chat space to being part of real-life relationships, not just for special occasions but in every moment when good feelings should be shared immediately. LINE aims to drive a new culture of gifting that doesn’t wait for birthdays or festivals but can happen every time one wants to show care through a simple, accessible experience that blends seamlessly with existing user behavior. Gifting in the digital age is thus not just about presents but becomes a tool to connect relationships every day, for everyone, and at every moment.

Start sharing feelings through LINE GIFT easily by opening a chat room, clicking the plus (+) sign, and selecting "LINE GIFT" from the menu. Choose the desired gift, add a personal message or card, and send it to friends or loved ones instantly, transforming every ordinary conversation into a special moment full of meaning because "Every Feeling, Clearer than Ever" with LINE GIFT.

For details on how to use it, visit https://lin.ee/A8sGzth

LINE GIFT Official Account @linegiftth

LINE GIFT Facebook Page https://www.facebook.com/LINEGIFTTH